With corporate buyers closing a number of key deals during the past 12 months, mergers and acquisitions (M&A) continue to boom in the beauty and cosmetics sector. In particular, activity in the mid-market is illustrative of strong interest in fresh challenger brands and new innovations, while growth opportunities available in emerging markets continue to draw the attention of acquisitive companies.
Mergers & Acquisitions: The beauty of investment
Following numerous mergers and acquisitions in the beauty sector over the last 12 months, Gareth Iley, Head of Consumer at Clearwater International, examines current trends and opportunities for mid-market businesses
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CeraVe Global Brand President Vincent Chauvière's plans to expand the brand's reach and influence
Read moreChauvière, who formerly helped Vichy Laboratoires achieve impressive growth, plans to scale CeraVe’s creator-first communication strategy, with his first mark seen at the L’Oréal-owned drugstore brand’s Global CerAwards, as well as ramping up its expansion into sun care
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Skin Care
CeraVe Global Brand President Vincent Chauvière's plans to expand the brand's reach and influence
Chauvière, who formerly helped Vichy Laboratoires achieve impressive growth, plans to scale CeraVe’s creator-first communication strategy, with his first mark seen at the L’Oréal-owned drugstore brand’s Global CerAwards, as well as ramping up its expansion into sun care
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Packaging
Bye minimalist: Coty on the ‘deliberate reset’ of Marc Jacobs Beauty’s packaging
Fashion designer Marc Jacobs relaunched cosmetics line comprises playful, motif-embossed packaging – a stark contrast to the sleek black compacts of the original line, which was discontinued in 2021. Coty explains why Marc Jacobs Beauty has pivoted so hard packaging-wise
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Manufacturing
Unilever invests $270 million in new Global Innovation Centre to speed up beauty R&D
The consumer goods giant’s new artificial intelligence-led innovation hub in Connecticut, US, is set to open in 2029, housing new technologies which Unilever claims will drive scale and speed-to-market for its beauty brands