Meitu, a mobile app developer, has launched a virtual make-up look created by Lisa Eldridge through its MakeupPlus app.
The 42-year-old make-up artist has worked with Meitu to give the app’s users a chance to virtually try on one of her classic make-up looks, featuring winged eyeliner and a bright red lip.
Eldridge said: “The ability to be able to instantly try on a new make-up look is revolutionary. It really brings the fun and experimental quality of make-up to life, you can lose yourself in this app and emerge feeling inspired to try new make-up ideas.”
After trying on Eldridge’s look, the app’s users can watch in-app tutorials, and discover product recommendations and tips. The Lisa Eldridge look uses the hashtag #MyLisaLook and #LisaxMakeupPlus.
Meitu’s app also gives users the chance to explore what looks suit them best, designing their own make-up looks, changing their eye colour, grooming their brows and contouring their face.