In the wake of Elon Musk’s US$44bn acquisition of Twitter and mounting controversies, disgruntled users have turned their sights towards a new social media platform, Mastodon.
The “decentralised social network”, released in 2016, is the brainchild of Eugen Rochko, a Russian-born German software developer.
Mastodon has largely gone unnoticed since its launch, when compared with its monolithic social media rivals such Instagram and Facebook.
Yet despite this, beauty and fashion goliaths such as
Mastodon: Should beauty brands join the new Twitter alternative?
Mastodon, which bills itself as a decentralised social network, was launched in 2016 by Russian-born German software developer Eugen Rochko
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L’Oréal launches first Lancôme device offering microneedling-inspired treatments at home
Read moreThe gadget serves 'demand for high-performance skin care solutions outside of clinical settings', Paul Tartrat, Beauty Tech and Innovation Director at Lancôme International, told Cosmetics Business
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Digital
At the heart of New York’s beauty scene, Arbelle proves the impact of virtual makeup try-ons
At this year’s MakeUp in New York, Swedish beauty tech company Arbelle shared a clear message for the industry: virtual try-ons are becoming a key part of brands’ growth strategy in the colour cosmetics market