In the wake of Elon Musk’s US$44bn acquisition of Twitter and mounting controversies, disgruntled users have turned their sights towards a new social media platform, Mastodon.
The “decentralised social network”, released in 2016, is the brainchild of Eugen Rochko, a Russian-born German software developer.
Mastodon has largely gone unnoticed since its launch, when compared with its monolithic social media rivals such Instagram and Facebook.
Yet despite this, beauty and fashion goliaths such as
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