In the wake of Elon Musk’s US$44bn acquisition of Twitter and mounting controversies, disgruntled users have turned their sights towards a new social media platform, Mastodon.
The “decentralised social network”, released in 2016, is the brainchild of Eugen Rochko, a Russian-born German software developer.
Mastodon has largely gone unnoticed since its launch, when compared with its monolithic social media rivals such Instagram and Facebook.
Yet despite this, beauty and fashion goliaths such as 
Mastodon: Should beauty brands join the new Twitter alternative?
Mastodon, which bills itself as a decentralised social network, was launched in 2016 by Russian-born German software developer Eugen Rochko
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                    Arbelle partners with Pure Beauty Awards UK to celebrate innovation and inclusivity in beauty
Arbelle will join the industry’s leading brands and creative minds at the Pure Beauty Awards UK. As an official partner and category sponsor, Arbelle will take part in celebrating the products, ideas, and people shaping the next era of beauty
                                                                    
                                
                            
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