Mama Mio, the pregnancy skin care brand, has expanded its retail presence into Boots across the UK.
Launching in more than 500 stores across the country as well as online, shoppers can now purchase the brand's pregnancy and baby care range, including hero products Mama Mio Tummy Rub Butter and Pregnancy Boob Tube.
Also available is the THG-owned brand's newly launched Mini Mio range, which features products formulated for sensitive baby skin including Mini Mio Mini Moments Massage Gel, Oh So Clean Foaming Wash and Comfort & Calm Bum Balm.
"We are thrilled to have launched in Boots, a retail leader in pregnancy and baby skin care,” said Ciara McArdle, Brand Campaign Manager for Mama Mio and Mini Mio.
“Boots is the go-to destination for so many parents and as the pregnancy and baby skin care experts, we are confident that our brand partnership will be a great success."
Today, the brand offers a range of dermatologically tested skin care products formulated for pregnant women featuring plant-based, vegan and cruelty-free formulas, and is stocked at the likes of Feelunique, Lookfantastic and mother and baby specialist JoJo Maman Bébé.
Mama Mio joins Boots' wide assortment of pregnancy and baby care brands, including My Expert Midwife, FridaMom and Childs Farm, as well as baby products from the likes of Johnson's, Burt's Bees, Weleda and Aveeno.