Male grooming sector shows steady recession proof growth

Published: 9-Sep-2014
Male Grooming

Men’s skin care has shown substantial growth in recent years, comprising only 8% of total beauty and personal care sales in 2012, but outperforming all other categories bar deodorants

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Men’s skin care has shown substantial growth in recent years, comprising only 8% of total beauty and personal care sales in 2012, but outperforming all other categories bar deodorants. In fact, the segment has been seemingly recession-proof, continuing to grow at an average of 6% per annum.

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Kleonne

Kleonne is a curated digital platform dedicated exclusively to elevating men’s skincare and grooming. We partner with premium brands to simplify product discovery, offering a refined environment where consumers can explore high-quality formulations with confidence. Through expert-led content, real-world routines and educational editorial features, Kleonne connects modern men with brands that prioritise performance, craftsmanship and credibility. Our model is built to support brand visibility and trusted engagement, helping men refine their routines while enabling partners to reach a highly targeted and growing demographic
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