Male grooming sector shows steady recession proof growth

Published: 9-Sep-2014
Male Grooming

Men’s skin care has shown substantial growth in recent years, comprising only 8% of total beauty and personal care sales in 2012, but outperforming all other categories bar deodorants

You need to be a subscriber to read this article.
Click here to find out more.

Men’s skin care has shown substantial growth in recent years, comprising only 8% of total beauty and personal care sales in 2012, but outperforming all other categories bar deodorants. In fact, the segment has been seemingly recession-proof, continuing to grow at an average of 6% per annum.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Exclusive: REHAB. to bring Prescription Bar to Selfridges’ The Beauty Spot

Read more
The department store’s experimental beauty retail concept, The Beauty Spot, is set to be taken over by REHAB., marking the first-ever hair care brand to take residency in the pop-up space

Trending Articles

  1. Cosmetics Business predicts the top 5 beauty trends of 2026 in new report Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: REHAB. to bring Prescription Bar to Selfridges’ The Beauty Spot The department store’s experimental beauty retail concept, The Beauty Spot, is set to be taken over by REHAB., marking the first-ever hair care brand to take residency in the pop-up space
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Google’s 2025 trending beauty search terms: Butter yellow, Thanos and mocha mousse Beauty featured heavily in the tech giant's list of searches that have experienced a traffic spike this year, ranging from nail art and hair colour, to avant-garde hair styles
  4. Dr. Squatch sparks backlash after launching Sydney Sweeney bathwater soap The “very real” limited edition bar will go on sale in June but has left some questioning the move
  5. Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming

Upcoming event

Sustainability & Green Chemistry: From Claims to Credible Impact

26 February and 5 March 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Exclusive: REHAB. to bring Prescription Bar to Selfridges’ The Beauty Spot

The department store’s experimental beauty retail concept, The Beauty Spot, is set to be taken over by REHAB., marking the first-ever hair care brand to take residency in the pop-up space
You need to be a subscriber to read this article.
Click here to find out more.
Male Grooming

Every Man Jack unveils brand overhaul, led by campaign with Baker Mayfield

The male grooming brand, which was founded in 2007, is getting a facelift this year, with a new collection and campaign fronted by the US NFL quarterback
Male Grooming

Kleonne

Kleonne is a curated digital platform dedicated exclusively to elevating men’s skincare and grooming. We partner with premium brands to simplify product discovery, offering a refined environment where consumers can explore high-quality formulations with confidence. Through expert-led content, real-world routines and educational editorial features, Kleonne connects modern men with brands that prioritise performance, craftsmanship and credibility. Our model is built to support brand visibility and trusted engagement, helping men refine their routines while enabling partners to reach a highly targeted and growing demographic
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Google’s 2025 trending beauty search terms: Butter yellow, Thanos and mocha mousse

Beauty featured heavily in the tech giant's list of searches that have experienced a traffic spike this year, ranging from nail art and hair colour, to avant-garde hair styles
Ingredients

Rare Beauty and Medik8 among Pure Beauty Awards 2025 winners

The beauty industry's leading award ceremony honoured innovators in skin care, hair care, make-up and more, with Rare Beauty, Medik8 and Slate Body all being crowned winners
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Update: Cosmetics Business picks: 2025’s best beauty advent calendars

As beauty advent calendars continue to grow into a category of their own and brands compete for consumers attention and cash, Cosmetics Business rounds-up the best beauty advent offerings to have launched this year
Male Grooming

Remington scores football pundit Micah Richards as Brand Ambassador

The former Manchester City footballer and Sky Sports pundit is the face of the Spectrum-owned personal care company’s Shave & Trim category, which includes electric shavers and beard trimmers
Subscribe now