MAC launches MACnificent model search campaign

Published: 19-Nov-2014
Colour Cosmetics Marketing

Six consumers will be chosen as the face of MAC's 2015 fall colour collection

MAC has launched a new campaign that will see five consumers selected as the faces of its 2015 fall colour collection.

The MACnificent Me campaign invites consumers to submit a photo and a mantra of 140 words or less that speaks to them on a personal level. When submitting their mantra, entrants have the option to customise its look visually to reflect their style. Entrants are also asked to submit a 100-word write-up about what makes them 'MACnificent' and why. The contest is running on macnificentme.com and will close on 5 December.

The winners will be flown to New York in February 2015 for the photoshoot, while the final images will be revealed in October 2015.

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