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  1. Supplement brand Broc Shot lands Kim Kardashian as Brand Advocate Kardashian, a reality television star and owner of Skims, has joined Los Angeles wellness brand Broc Shot as Brand Advocate after her own experience of incorporating the...
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    L’Oréal to Beiersdorf: How K-beauty is reshaping the innovation playbook for Western beauty brands K-beauty is upending the beauty product launch playbook in the west, as brands including L’Oréal Paris, YSL Beauty and Nivea launch products directly referencing Korean...
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    Korean hair care is K-beauty’s next breakout category K-hair care is the new K-beauty obsession, as Korean brands introduce new, sophisticated multi-step scalp and hair routines to consumers, writes Julia Wray
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    Meet the Boots trend forecaster who gets the hottest beauty brands onto shelves in as little as 8 weeks Boots’ Ignite initiative has brought dozens of viral and up-and-coming beauty and wellness brands to the UK high street retailer in the last 18 months. Grace Vernon, head of...
  5. Is singer Tate McRae going to launch her own beauty brand? A trademark application for Tate By Tate McRae was filed with the US Patent and Trademark Office (USPTO) on 2 July, and covers fragrance, skin care and candles

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MAC Cosmetics pays homage to artist Jean-Michel Basquiat with new collection

MAC Cosmetics pays homage to artist Jean-Michel Basquiat with new collection

The Estée Lauder Companies-owned make-up brand’s new six-strong collection pays homage to the New York artist’s legacy and has been launched ahead of an upcoming Netflix documentary, Jean-Michel
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Colour Cosmetics
Kylie Cosmetics, Huda Beauty and MAC Cosmetics crowned most popular beauty brands of 2026 so far

Kylie Cosmetics, Huda Beauty and MAC Cosmetics crowned most popular beauty brands of 2026 so far

Huda Kattan’s namesake make-up brand reclaimed the top spot on The Cosmetify Index, while luxury companies Dior Beauty and YSL Beauty have climbed up the top 50 ranking by improving their digital presence
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Marketing
Updated: How reality star Rob Rausch became beauty’s unexpected ‘it’ boy

Updated: How reality star Rob Rausch became beauty’s unexpected ‘it’ boy

From an on-farm fragrance shoot with Snif, to MAC Cosmetics x Sephora marketing and fronting a campaign for Kosas, Love Island USA and The Traitors US star Rob Rausch is getting snapped up by beauty brands, but why?
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Colour Cosmetics
Cosmetics Business picks: 5 must-buy beauty launches for June 2026

Cosmetics Business picks: 5 must-buy beauty launches for June 2026

From MAC Cosmetics’ latest Viva Glam collection, to mushroom-infused skin care by Erborian and a fresh fragrance by reality television star Khloé Kardashian, discover this week’s best beauty launches
Regulatory
MAC Cosmetics faces data privacy lawsuit

MAC Cosmetics faces data privacy lawsuit

A US judge dismissed the make-up brand’s motion to dismiss a class action lawsuit related to its virtual try-on technology
Colour Cosmetics
MAC Cosmetics taps MUA and blush queen Painted by Esther for latest issue of MACzine

MAC Cosmetics taps MUA and blush queen Painted by Esther for latest issue of MACzine

The Estée Lauder Companies-owned make-up giant has spotlighted make-up artist Painted by Esther’s signature blush technique in the third issue of its relaunched digital publication MACzine
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Colour Cosmetics
Wearable maximalism is 2026’s most rebellious make-up trend. Here’s why…

Wearable maximalism is 2026’s most rebellious make-up trend. Here’s why…

Creative, inclusive and individual, the make-up maximalism trend is breaking through in 2026 but in a wearable way, as consumers seek bright spots in testing times
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