Lynx gets its game on
Unilever\'s global men\'s brand Lynx (also known as Axe) is looking to further engage its core customers in the digital space through the launch of its first online game.
Unilever's global men's brand Lynx (also known as Axe) is looking to further engage its core customers in the digital space through the launch of its first online game. Developed in partnership with Sync Interactive, the game is designed to work across all mobile and desktop devices, and will be available via the Lynx UK and Ireland Facebook pages.
In line with the brand's "Lynx Effect" mantra, the game invites players to entice ladies from afar, using their mouse or finger to draw a "line of attraction." To win, players must dodge others that are trying to capture the attention of girls, while making sure they don't attract two girls at once.
"The core of our strategy for Lynx is to create reactive, relevant and entertaining content that our core customers actually want to engage with, so making a Lynx branded game was a logical step for us," said Mark Aschmann, Lynx brand manager at Unilever UK.