Lush’s gift subscription service goes global for limited time

Lush’s Fresh & Flowers gift subscription will be available to customers globally for the very first time.

A curated collection of Valentine’s-themed cosmetics will be accessible across the natural beauty retailer’s full portfolio from 3 to 14 February 2023.

The service was previously exclusive to beauty brand’s stores stores in Paris and through an online subscription.

“Return to love is the idea of coming back to love as a fundamental way of being, this is a big message for our seasonal gift range this year, something we wanted to convey through our gifts after reading ‘All About Love’ by Bell Hooks,” said Suzie Hackney, Gift Creative and Category Lead at Lush.

The set includes a Be My Valentine Wash Card, made with fresh apple pulp and sweet wild orange oil.

Other additions are a Passion Fruit Enfleurage massage bar, with avocado butter and passion fruit seed oil, and a Passion Fruit Delight Body Wash.

Rose absolute, orris root and rosebuds also featured in the Pink Tisty Tosty Bath Bomb.

The collection is rounded off with a Date Night Fresh Face Mask, as well as a fresh bouquet of flowers designed to complement the romantic holiday.

“In this collection we will continue to connect messages of support, love, joy and kindness within the gifts through our work with the Poetry Pharmacy, with a poem selected for every gift,” added Hackney.