Lush has joined forces with human rights charity EachOther on a campaign highlighting “threats” to human rights in the UK.
The public education campaign, running in all 102 Lush stores across the UK from 16 May to 2 June, is based on a newly-released briefing paper by EachOther.
As part of its push, the ethical beauty brand and retailer has produced a new shower powder, or ‘showder’, called Human Rights: a lighthearted way to start conversations with the public on the topic.
All of the £14 sales price (minus VAT) of each powder sold will go to support EachOther.
The box invites people to share their views on human rights with EachOther via a survey that can be accessed through a QR code on the back of the pack, as well as in-store signage.
The front of the box, meanwhile, reads “Essential Human Rights for Everyone” and states that Human Rights contains “Equality, Compassion, Humanity and Respect” (ECHR), which is exactly what the European Convention on Human Rights, that Prime Minister Rishi Sunak is threatening to withdraw us from, is all about”.
This references the UK government’s threat to withdraw the UK from the ECHR over UK plans to deport refused asylum seekers to Rwanda.
Earlier this year, the ECHR’s President, Siofra O’Leary, warned UK Prime Minister Rishi Sunak that he would be breaking international human rights law if the government ignored orders from the court not to send asylum seekers to Rwanda.
In response, Sunak stated that he would not rule out withdrawing the UK from the ECHR.
If realised, the move would be the first time a nation has broken away from a human rights treaty it helped write.
“Lush have a long history of championing human rights around the world and we feel it is vital to stand up for our rights,” commented Lush Campaigns Manager Andrew Butler.
EachOther’s Editor in Chief, Emma Guy, added: “Over the past four years, human rights have increasingly been presented in a negative light.
“The way we talk about certain issues is important because it can be used for political gain, to fuel misinformation or to misrepresent something or someone.”
Lush has a long history of campaigning, with recent endeavours addressing Right to Roam, compassion for asylum seekers and big tech dominance.
The Poole, UK-based company likewise makes headlines regularly for its pop-culture friendly collabs with the likes of Netflix’s Regency drama Bridgerton, DreamWorks’ Shrek films and Mattel’s Barbie.