With a 15-year career in the beauty industry, Lucy has led global campaigns, trend-based product launches, and digital strategies that transformed ingredient suppliers into trusted, high-end brands. Her approach blends clever storytelling with consumer insights, ensuring that ingredients are positioned not only for their functionality but also for the market trends they help brands tap into.
“I’ve seen so many ingredient suppliers with brilliant innovations, but their marketing doesn’t do them justice. With the right strategy, you can move from being just another supplier to being the partner formulators look to for solutions, inspiration, and innovation.”
Lucy has already delivered results for brands across multiple industries helping companies go from zero online presence to thousands of engaged followers in under a year, launching influencer campaigns that sparked measurable growth, and building strong online communities that increased brand trust and visibility.
Through tailored packages from strategy kick-starters to ongoing marketing retainers, Lucy provides cost-effective marketing expertise without the need for headcount, making her consultancy especially valuable to small and mid-sized ingredient suppliers and distributors.
The Marketing Guru offers services including:
- Brand positioning and messaging
- Content strategy and creation
- Social media growth and influencer collaborations
- Campaign planning and execution
- Digital marketing audits and recommendations
- Events strategy and execution for exhibitions, training and webinars
For more information, visit www.lucywardropper.com or connect with Lucy on:
LinkedIn: www.linkedin.com/in/lucywardropper
Email: lucywardropper@outlook.com
Phone: 07766925409