Louis Vuitton is marking the first anniversary of its luxury make-up collection, La Beauté, with a figurine that pays tribute to the line’s Creative Cosmetics Director, Dame Pat McGrath.
The luxury house’s new Vivienne Beauté Pat McGrath figurine is priced at £2,940 and has been designed to reflect MUA McGrath’s “iconic silhouette” and celebrate the world of La Beauté.
Louis Vuitton launched its house mascot Vivienne in 2017 – a playful, highly collectable decorative figurine shaped like a flower, re-released each year in themed editions.
The Vivienne Beauté Pat McGrath figurine features a black-and-gold lacquered headband, a nod to McGrath’s signature accessory, and is the only Vivienne figurine to wear a mouth, which is adorned with La Beauté’s 854 Rouge Louis shade.
Louis Vuitton unveiled La Beauté in August 2025, a luxury make-up line it created with legendary MUA McGrath, which were designed to act as keepsakes.
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The range features eight LV Ombres eyeshadow compacts (€220 each), ten sheer LV Baume lip balms (€140 each), and LV Rouge Lipstick in 55 shades (€140).
Louis Vuitton’s Vivienne Beauté Pat McGrath figurine holds the brand’s LV Rouge lipstick in its hands, alongside a miniature version of La Beauté’s LV Ombres eyeshadow palette in the shade 150 Beige Memento.
“Vivienne has always had this major sense of character and play, so I adored imagining her through the world of La Beauté Louis Vuitton,” said McGrath.
“I wanted her to feel like a true beauty obsessive, with her LV Rouge lipstick in hand, her LV Ombres and, of course, a divine red lip in Rouge Louis.
“There is something so joyful about seeing the codes of beauty transformed at this miniature scale.
“She feels playful, glamorous and completely ready for her next job backstage.
“It is a true honour to have a Vivienne figurine inspired by me.”
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