Pure Beauty

Lockdown life: How online shopping transformed the luxury beauty market during 2020

By Sarah Parsons | Published: 20-Nov-2020

New figures reveal that e-commerce sales doubled as a result of Covid-19 and will continue to thrive


Online sales for luxury beauty products has doubled in the UK, according to a new report by the NPD Group.

Driven by Covid-19 lockdown, e-commerce accounted for 41% of the

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