LFW SS16: Beauty trends fresh from the catwalk

Published: 22-Sep-2015
Colour Cosmetics Retail

Experts from escenutal.com, WGSN and Wow Beauty analyse this season's trends

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LFW SS16: Beauty trends fresh from the catwalk

Fashion week is big business. Buyers place more than £100m worth of orders at each season of London Fashion Week, while the event brings around 5,000 visitors into the UK’s capital, enticed by the prospect of its catwalk shows.

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The L’Oréal-owned make-up brand has revamped its famous tagline, which first debuted in 1991, to reflect the brand’s “next chapter” and how women see beauty today. Sandrine Jolly, Global Brand President of Maybelline New York, reveals the new tagline and campaign with Miley Cyrus below

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Maybelline New York updates its 35-year-old ‘Maybe she’s born with it’ tagline

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