Fashion week is big business. Buyers place more than £100m worth of orders at each season of London Fashion Week, while the event brings around 5,000 visitors into the UK’s capital, enticed by the prospect of its catwalk shows.

LFW SS16: Beauty trends fresh from the catwalk
Experts from escenutal.com, WGSN and Wow Beauty analyse this season's trends
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Kylie Cosmetics crowned best-performing US beauty brand on social in January based on creator marketing
Read moreInfluencer marketing platform Traackr has unveiled the top-performing US brands based on creator marketing in January 2026, with Kylie Cosmetics, Rare Beauty and Huda Beauty all reporting growth
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Colour Cosmetics
Kylie Cosmetics crowned best-performing US beauty brand on social in January based on creator marketing
Influencer marketing platform Traackr has unveiled the top-performing US brands based on creator marketing in January 2026, with Kylie Cosmetics, Rare Beauty and Huda Beauty all reporting growth
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Colour Cosmetics
Urban Decay makes TikTok Shop debut with Tube Job Tubing Mascara launch
The company is the first make-up brand in the L'Oréal Luxe USA portfolio to enter the ByteDance-owned social media shopping platform, with the aim to ‘reach new consumers directly where they are actively engaging’