Laneige launches virtual store in Metaverse debut

By Alessandro Carrara | Published: 25-May-2023

Shoppers can purchase the Korean skin care brand’s products directly through the virtual store

Laneige has launched its first immersive virtual store.

The space features five rooms offering video content, a skin care quiz and scavenger hunt with a chance to win a prize at the end.

Consumers are also able to purchase the Korean skin care brand’s products directly through the store.

“We’re so excited to bring Laneige to our online customers in an immersive and unique way with the help of Obsess,” said Julien Bouzitat, CMO of Amorepacific US, Laneige’s corporate parent company.

The store was created in partnership with e-commerce platform Obsess.

“The virtual store is a powerful customer engagement tool that will allow shoppers to dive into Laneige’s unique scientific expertise and entertaining digital content, while also helping them select the right product for their skin needs,” added Bouzitat.

Earlier this week, Elizabeth Arden launched its first-ever immersive virtual store experience.

The space is fully shoppable and allows customers to learn more about the history of the brand and its namesake founder.

The virtual store showcases a timeline of the company’s history with interactive content and gallery-style art.

“We are truly operating as an omnichannel business to evolve our customer experience and engage a whole new generation of shoppers about our products and legacy through digital storytelling,” said Martine Williamson, Global Chief Marketing Officer at Elizabeth Arden, at the time.

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