Exclusive: Innisfree unveils nature-focused makeover with new logo and packaging

By Austyn King | Published: 7-Mar-2024

The K-beauty skin care brand is repackaging its entire product line to highlight its natural inspirations

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K-beauty brand Innisfree has undergone a brand transformation with a new logo, slogan and packaging. 

The Amorepacific-owned skin care brand is placing sustainability and nature at the forefront of its new look, which is said to be “a reflection of the brand’s commitment to nature and beauty.”

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