La Mer eyes youth

Published: 24-Sep-2010
Skin Care

Crème de la Mer has introduced a new eye treatment that focuses on depuffing and firming the skin around the eye area. The Eye Balm Intense is said to help support the skin’s natural renewal process to leave skin looking bright, healthy, smoothed and refreshed.

The balm formula is slightly richer than La Mer’s eye product, The Eye Concentrate and combines a triple blend of the brand’s iconic Miracle Broth. The three forms – the original, a concentrated version and an encapsulated form – are combined with a new Marine De-Puff Ferment derived from deep sea red algae, which together with a rare form of tourmaline help reduce the appearance of irritation and puffiness around the eye area.

In addition, the balm contains a Lifting Ferment composed of a marine peptide, phyto ferment and mineral ferment which are said to strengthen the under-eye area by supporting collagen and elastin production and helping to reduce the appearance of lines and wrinkles.

The cream is designed to be applied using a silver tipped applicator, said to cool and help stimulate microcirculation.
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