L’Oréal USA acquires Clarisonic owner

Published: 11-Nov-2011
Skin Care

Seeks to benefit from growing devices market


L’Oréal subsidiary L’Oréal USA is to buy Pacific Bioscience Laboratories Inc (PBL), the company behind Clarisonic.

Established in 2001, PBL is headquartered in Redmond, Washington. Its Clarisonic range of electronic skin care devices – based on sonically oscillating brushes and infusion technology – comprises Clarisonic Classic, Clarisonic Mia, Clarisonic PLUS and PRO, and the Clarisonic Opal Sonic Infusion System.

“This is a strategic acquisition for L’Oréal,” said Frédéric Rozé, president and ceo of L’Oréal USA. “Devices are rapidly emerging globally as an important new skin care category. Clarisonic is successful and the fastest growing premium brand in this segment. We think that together with PBL, we will create in Redmond an outstanding centre of innovation for L’Oréal. Upon the closing of the transaction, the Clarisonic brand will join the portfolio of L’Oréal Luxe and benefit from its worldwide presence.”

“L’Oréal brings powerful marketing, distribution and R&D synergy to the Clarisonic agenda,” added David Giuliani, ceo and co-founder of PBL. “L’Oréal shares our vision for ingenuity and dedication to quality. Combining forces, we’re confident Clarisonic will rapidly achieve its global mission to provide the power to change the future of your skin.”

The merger is subject to approval of PBL’s shareholders and other conditions, and is expected to close in December.
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