French beauty giant L'Oréal Paris has signed supermodel Lara Stone as its new global brand spokesperson. Joining the ranks of Beyoncé Knowles, Doutzen Kroes and Eva Longoria, Stone will serve as the spokesperson for upcoming launches from L'Oreal Paris across make-up, hair care and hair colour.
“Lara is a real modern icon. Her rebellious, edgy sensual beauty has made her so strong and successful. Yet, she remains incredibly genuine, true, sensitive and super fun. I love her iconoclastic style and the way she distinguished herself on every single Fashion show she walked for. We are thrilled to welcome this exceptional woman and young mother to our brand,” said Cyril Chapuy, L’Oréal Paris Global Brand President.
Stone added: “I am so flattered to join L’Oréal Paris. Getting the chance to say 'You’re worth it' to women around the world is a great honour. L’Oréal Paris is a brand that has always understood that beauty and personality go hand in hand. I totally identify myself to the brand values considering my own history and career. Beauty is something you invent for yourself. It’s a powerful way of claiming who you really are”.
