Brazil is undoubtedly the hottest ticket for beauty right now, especially when it comes to the hair care market, which is one of the world's largest. So it is little wonder that brand owners are investing. The most recent beauty giant to buy into Brazil's hair care sector is L'Oréal, which today announced the signing of an agreement to acquire Niely Cosmeticos. Founded in 1981 by Daniel Fonseca de Jesus, the company is the largest independent hair colouration and hair care company in Brazil.
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