L'Oréal buys Brazilian hair care company

Published: 8-Sep-2014
Finance

Beauty giant signs agreement to acquire Niely Cosmeticos Group

You need to be a subscriber to read this article.
Click here to find out more.

Brazil is undoubtedly the hottest ticket for beauty right now, especially when it comes to the hair care market, which is one of the world's largest. So it is little wonder that brand owners are investing. The most recent beauty giant to buy into Brazil's hair care sector is L'Oréal, which today announced the signing of an agreement to acquire Niely Cosmeticos. Founded in 1981 by Daniel Fonseca de Jesus, the company is the largest independent hair colouration and hair care company in Brazil.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Finance

L'Oréal, LVMH and Luxottica named preferred buyers of Giorgio Armani empire

Read more
The late Italian fashion designer has given purchasing priority to L'Oréal, along with LVMH, owned by the world’s richest man, Arnault Bernard, and eyewear brand Luxottica

Trending Articles

  1. L'Oréal, LVMH and Luxottica named preferred buyers of Giorgio Armani empire The late Italian fashion designer has given purchasing priority to L'Oréal, along with LVMH, owned by the world’s richest man, Arnault Bernard, and eyewear brand Luxottica
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Marionnaud pulls out of Poland The retailer is looking to complete the process in Q1 of 2014
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    From Estée Lauder to Chanel: The beauty industry’s biggest job cuts of 2025 Mass beauty brand owners and luxury firms alike have made layoffs this year amid falling sales and tough economic challenges. Are more to come?
  4. Face The Future grows luxury hair portfolio with Luxurious Look acquisition The online beauty retailer’s acquisition of the luxury hair care retailer comes as Face The Future enters a new growth phase
  5. Klarna launches new shopping app allowing users 'buy now, pay later' via any online retailer The app has been rolled out to UK-based consumers and means users can split the cost even if the store has not officially partnered with the Swedish fintech

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

Finance

L'Oréal, LVMH and Luxottica named preferred buyers of Giorgio Armani empire

The late Italian fashion designer has given purchasing priority to L'Oréal, along with LVMH, owned by the world’s richest man, Arnault Bernard, and eyewear brand Luxottica
Finance

L'Oréal and other giants eye obscure ‘first sale’ rule to offset US tariff pressures

The ten-year-old clause allows businesses to apply tariffs at the point of exiting manufacturing, softening the cost of retail, but comes with the potential for more legal hurdles
Finance

President Donald Trump unveils new US global tariffs hours before August deadline

Stock markets across the world have plunged into chaos after a wave of increased tax hikes was revealed by the US President late on 31 July
Finance

L’Oréal sales buoyed by China and hair care but miss analyst expectations

The French beauty giant’s Professional Products category reported double-digit growth in Q2 amid strong demand for hair care brand Kérastase
Finance

L'Oréal rejects claims of staff layoffs and closure of Hong Kong office

The French beauty giant issued an official statement refuting the claims about its Hong Kong division, which was established in 1983 as a subsidiary of the L'Oréal Group
Finance

L’Oréal named one of world’s most influential companies by Time magazine

The French beauty giant made the publication’s annual list thanks to its impact, innovation and success, with its dermatological brand CeraVe highlighted for its performance
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

La Roche-Posay’s game plan to rule dermo-cosmetics and make €3 billion this year

The L’Oréal-owned beauty brand has big plans to accelerate its growth in 2025 with product renovations and an acne-led coaching app, while microbiome and scar management will be among its research for future innovations
Subscribe now