To house its new Garnier No-Rinse Conditioner, L’Oréal has teamed up with packaging firm Albéa on a market-first packaging solution.
The 98% natural origin product combines Albéa’s cardboard-based tube with a single-component open-and-close system called EcoFusionTop.
The new conditioner is estimated to save up to 100 litres of water per tube in terms of both its packaging and ingredients.
Albéa’s EcoFusionTop claims to allow a weight reduction of more than 80% compared with standard head and cap solutions; it is made from HDPE to guarantee monomateriality and recyclability.
“Our goal was to provide consumers with a completely sustainable product supporting a more sustainable lifestyle and new responsible habits,” said Aurélie Weinling, Sustainability and Scientific Director at Garnier.
“The combination of the formula, the carboard-based packaging and the single-component open-and-close system allows us to reduce the total carbon footprint by 92% compared to a traditional 200ml conditioner.”
Caroline Hughes, Marketing Manager, Albéa Tubes, added: “We are proud to be part of this new breakthrough in responsible packaging.
“By lowering the plastic amount used in the tube and the cap as well as the water consumption thanks to the formula, this product is the best example of reduced environmental impact.
“This new collaboration is an exciting showcase of what is in store for the future of sustainable packaging and products.”
The L’Oréal-owned brand has long been a trailblazer when it comes to sustainable packaging in the mainstream beauty industry.
In 2000, Garnier became the first big name to launch a no-plastic shampoo, with the introduction of its Ultimate Blends Shampoo Bars.
The bars are packaged in 100% recyclable FSC certified cardboard, have 80% less packaging than a conventional liquid shampoo and use 70% less fossil fuel energy for transportation.