L’Oréal USA has announced the winners of its second Inclusive Beauty Fund, which supports small US business owners and entrepreneurs.
Under this tranche, a total of 40 recipients have been awarded one-time grants.
The beauty giant’s programme was created in collaboration with US civil rights organisation the National Association for the Advancement of Colored People (NAACP) and is now also supported by fellow NGO Hispanic Federation and grant administrator GlobalGiving.
The NAACP and Hispanic Federation each awarded 20 one-time grants of $10,000, providing financial support and resources to small businesses and entrepreneurs.
“L’Oréal USA is thrilled to celebrate the extraordinary entrepreneurs recognised by this year’s Inclusive Beauty Fund,” said L’Oréal Groupe’s Chief Diversity, Equity & Inclusion Officer for North America, Liliahn Majeed.
“They are shaping a more inclusive future for the beauty industry, and their commitment to bringing products, services, and education to communities across the nation such that more people feel seen and considered is truly inspiring.”
Recipients of the second fund include:
- Akua Robinson, Friends in Beauty, Washington, D.C.
- Alicia Castillo, Aesthetics by Alicia LLC, Albuquerque, NM
- Annette Colon, Lofte Natural Care, Ponce, PR
- Anthony Cano, Uppercuts Barber, Grand Prairie, TX
- Anthony Davis, Headz 1st Barber Institute, Sterling, VA
- Ashley Hoskin, Cah-Cah Bug’s Infusions and More, Florissant, MO
- Ashley Rankin, AR Naturals Skin Ltd., Aurora, CO
- Breanna Smalls, Bare Beauty Aesthetic, Teanec, NJ
- Briana Williams, LipLoveLis ne, Richmond, VA
- Carolina Contreras, Miss Rizos Salon, New York, NY
- Charleny Escalante, Challure, Inc., Plainview, NY
- Cory Varona, OCOA, Sinking Spring, PA
- Crystal Green, Organic Roots Natural Hair Studio, Bossier City, LA
- Denise Smith, Haute Mode Enterprises, Philadelphia, PA
- Destiny Gunn, Goodness Collection by 9 Fruits LLC, Sterling, VA
- Empress Ayr, Luxurious Peace Inc, Los Angeles, CA
- Flor Silva, Lux Studio, Vestavia Hills, AL
- Ignacio Davila Ayala, Illussion of Beauty, Chicago, IL
- Ilene Choi, SJC Creative Inc, (Luxurious Wellniss), Orange, NJ
- Ingrid Garcia, Ingrid Nails, Hapeville, GA
- Jarely Jones, Faith in curls/Arnopulo, Deltona, FL
- Jazmin Alvarez, Pretty Well Beauty, New York, NY
- Jennifer Bordes, JBD Hairstyling, Inc., Brooklyn, NY
- Lakeisha Turner, Keisha Elise Cosmetics, Raleigh, NC
- Laura Termini, Chicanol, Miami, FL
- Maribel Martinez Pedroza, Maribella Salon, Wilmington, DE
- Marie Rolla, Black Sheep Salon LLC, Long Beach, CA
- Matthew J. Sánchez, Matteo Parfums, Moreno Valley, CA
- Michele Aquino, The Glam Box, New York, NY
- Miona Short, Shukrah, Chicago, IL
- NaChé Thompson, NaChé Cosmetics Inc., San Bernardino, CA
- Naima Solano, Beachbum Wisdom Studio, Long Beach, CA
- Reyna Curtis, Houston Loc Fairy, Houston, TX
- Roberta Easter, Enchanting Soap Collections, Albuquerque, NM
- Samaria Robinson, Be-you-tified by Mari LLC., Stone Mountain, GA
- Shajarazade Rodriguez, Vogabeauty, Charlotte, NC
- Tabatta Davila, Permanent Cosmetics by Taby, Provo, UT
- Toni Lee Jimenez, Chica Beauty LLC, San Antonio, TX
- Tranette Johnson, Yummy Beauty Company LLC, Tempe, AZ
- Zechra Williams, Evolution Beauty Lodge, Palm Bay, FL
Majeed added: “To this year’s winners: you are all forces! Congratulations on your selection.
“Your passion and dedication are critical in our efforts to leave the world better than we found it, and L’Oréal USA is honoured to support your journey towards a more inclusive beauty experience for all.”
L’Oréal’s Inclusive Beauty Program was founded in 2021, with 33 small beauty businesses in the US benefiting from the first round of financial support.
