L’Occitane rolls out Brazil line

Published: 8-May-2014

Three limited-edition product ranges from the French brand have rolled out worldwide, writes Patricia Mansfield-Devine

French cosmetics brand L’Occitane en Provence is rolling out three limited-edition product ranges from its L’Occitane au Brésil line to the rest of the world. The Vitória-Régia, Mandacaru and Jenipapo lines have been available exclusively in Brazil for a year. Using native Brazilian ingredients, they were developed to tie in with the football World Cup.

The Vitória Régia line is based on a flower of the same name – a giant water lily from the Amazon, which flowers at night and closes up during the day. The range consists of hand cream (€7.50), shower gel (€13), body lotion (€23), L’Eau de Cologne Vitória-Régia Jour (€32 for 100ml, €48 for 300ml), L’Eau de Cologne Vitória-Régia Nuit (same pricing), translucent soaps Vitória-Régia Jour and Vitória-Régia Nuit (both €4), and flower-shaped soap Vitória-Régia Nuit.

Jenipapo is a line of sun care for the face and body using the properties of the fruit tree cerrado. The line includes shower oil (€16.50), face protector (€22), lip gloss (€9.50), repair shampoo (€16.50), body milk (€23), protecting body oil SPF15 (€23), eau de cologne (€32 for 100ml, €48 for 300ml), protecting body milk SPF20 (€23), repairing conditioner (€16.50) and translucent soap (€4).

The Mandacaru line is inspired by the mandacaru cactus, whose large white flower blooms at dusk and withers at dawn. The line consists of hand cream (€7.50), shower cream (€14.50), exfoliating soap (€4), body cream (€33), body scrub (€24), eau de cologne (€32 for 100ml, €48 for 300ml), creamy soap (€4) and a discovery set (€64). The products are also available as three-item and four-item mixed box sets.

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