Kao has named Laura Hogan CMO of heritage British fragrance and body care brand Molton Brown.
Hogan joins the Kao-owned company from Estée Lauder Companies (ELC), where she spent nine years in senior marketing and brand leadership roles, most recently serving as Brand General Manager UK and Ireland for fragrance brands Le Labo, Killian Paris and Frédéric Malle.
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The senior marketer has also worked across ELC beauty brands Jo Malone London – where she was a key stakeholder in the fragrance brand’s ambassador campaign fronted by actor Tom Hardy – Tom Ford Beauty, Bobbi Brown and Too Faced.
At Molton Brown, Hogan will lead the brand vision, positioning and integrated marketing strategy to strengthen its business across international markets and support growth.
She will oversee teams across brand and product development, visual merchandising, store design, digital marketing and creative services.
“Laura is an exceptional brand leader with a proven track record of driving growth for leading prestige beauty brands,” said Mark Johnson, President, Molton Brown Global.
“She brings a powerful combination of strategic vision, commercial acumen and creative excellence, alongside deep experience in building brands across international markets.
“As we continue to invest in Molton Brown's long-term growth, Laura will play a key role in further strengthening our global brand presence, expanding our reach across luxury audiences and building on the distinctive heritage and craftsmanship that define our brand.”
Hogan added: “I am delighted to be joining Molton Brown at such an exciting point in its journey.
“With its unique blend of rich heritage, exceptional craftsmanship and distinctive identity, Molton Brown has earned its place among the world's leading luxury fragrance, bath and body brands.
“I am excited to work with the team to build on that strong foundation and continue Molton Brown's global growth, while further elevating the brand’s position across international markets.”
