The South Korean cosmetics sector is hoping that a new bilateral free trade agreement (FTA) struck between its country and China in November will ease sales of its products into the world’s largest market. This is despite the fact that the deal did not make much headway in reducing Chinese duties, given the FTA leaves cosmetics in a ‘hyper-sensitive goods’ category for Beijing.
K-cosmetics get China boost
Jens Kastner explains how a China-South Korea trade pact will give an additional boost to ‘K-cosmetics’ in the Chinese market
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Shark, Makeup by Mario and Dcypher crowned Pure Beauty Awards 2026 winners
Dcypher, Jo Malone London, Sculpted by Aimee, Makeup by Mario and Shark are among the beauty brands crowned the best in the business across 21 categories at the Pure Beauty Awards 2026, which took place at London’s Grosvenor House in the UK
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