Aestura is hosting a pop-up in London, UK, in partnership with retailer Sephora UK, centered on skin barrier care.
The two-day Barrier Hotline pop-up in Soho invites consumers to discover the Amorepacific-owned Korean skin care brand’s range, guided by on-site experts.
Taking place at 59 Greek Street on 6 and 7 June, the pop-up claims to immerse visitors in the world of skin barrier care through education, interactive experiences and personalised discovery.
“The Barrier Hotline [pop-up] was created to bring Aestura’s expertise in skin barrier science to life in an engaging and accessible way,” Sandra Rivera Rodriguez, Brand Manager at Amorepacific UK, told Cosmetics Business.
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“Inspired by the idea that ‘your skin is calling’, the pop-up transforms barrier care into an interactive journey where consumers can be
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