Pure Beauty

Justmylook 2023 highlights

Published: 15-Jan-2024

2023 has proven to be another record-breaking year for Justmylook, with the business achieving an impressive growth of +31%, the fourth quarter alone contributing a 49% year over-year increase. To support their commitment to becoming the premier destination for the young, trendy consumer, Justmylook invested over £3.9 million in a variety of marketing activations, from TikTok to YouTube and multiple out-of-home campaigns

This year’s success reflects not just record-breaking sales but also a significant boost in brand recognition. This achievement is a tribute to their exceptional team, brand partners, and most importantly, the loyalty of the Justmylook customers.

TfL Campaigns

Justmylook 2023 highlights

Justmylook’s TFL campaigns represent a pivotal element of their strategic marketing approach. These campaigns are strategically positioned within central stations, ensuring
maximum visibility and engagement. With a reach of 175 million impacts this year, these campaigns will span across key moments such as Black Friday, Summer Sale, category events, and more.

The Studio

Justmylook 2023 highlights

In 2023, Justmylook made a six figure investment to enhance their creative capabilities and created a purpose-built open plan studio, featuring both state-of-the-art photography and filming equipment. This presents a significant step forward in their commitment to delivering high-quality content while maintaining a professional and welcoming environment. They look forward to showcasing their new space and the endless possibilities it offers.

Christmas Gift Guide

Justmylook 2023 highlights

Justmylook debuted their first ever gift guide last year providing the ultimate destination for the most sought-after gifts for the festive season. They distributed 400,000 copies in their customer orders from October to December. The gift guide was also shoppable via their Christmas Shop on their website, ensuring the magic of the season was accessible both online and offline.

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