Jo Malone’s JO LOVES... brand is set to launch a new fragrance called Shards of Cedar & Red Thyme. With notes of bergamot, mint, nutmeg, lavender, vetiver and patchouli, the cologne is described as having “its own, very distinctive identity and personality”. As Malone says: “It’s classic and timeless, full of exciting, complex notes that weave confidently one into the other... with just one spritz, I’m reminded of ‘that’ moment when a man walks past you wearing the most beautiful cologne.”
JO LOVES... cedar & red thyme
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Update: Cosmetics Business picks: 2025’s best beauty advent calendars
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Fragrance
Fragrances that smell like dream destinations are elevating Jo Loves to new heights
The luxury brand created by British master perfumer Jo Malone CBE has cited its limited edition ‘With Love’ fragrance franchise as a ‘major contributor’ to its growth, with the scents now creeping into exclusive collector territory
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