IT Cosmetics is a problem solving colour cosmetics brand from the US that is now being sold in the UK exclusively on the shopping channel, QVC. The brand was developed by US TV news anchor, Jamie Kern Lima. She suffered from rosacea, hyper-pigmentation and invisible brows and needed a camera-ready solution.
IT Cosmetics, Bye Bye Under Eye
The brand’s cult favourites include Brow Power, which transforms brows and can adjust to all brow colours. Bye Bye Under Eye is a full coverage, waterproof, anti-ageing concealer with a retractable brush that delivers highly pigmented, long lasting coverage, and Bye Bye Pores HD Anti-Aging Micro-Powder instantly erases the appearance of pores, wrinkles and excess oil for an airbrush finish.
IT Cosmetics, Brow Power
RRP from £18, IT Cosmetics, qvcuk.com.