Is too much technology in beauty a bad thing?
What creative minds can do in the name of cosmetic technological advancement is fascinating, but could it be harming consumers and damage reputations in return?
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Mirrors can now analyse lifestyle influences on the skin while it plays your favourite songs, hairbrushes can connect to your mobile to suggest how to comb better and your iPad can now guess your age. But has it all gone a bit too far?
Patrick Fagan is the Dr Patrick Fagan is the Head of Emotion Sciences at CrowdEmotion discusses how technology is shaping the consumer mindset.
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A closer look at the 2025 Pure Beauty Awards and what’s in store for attendees
The Pure Beauty Awards return this October to celebrate the best in British beauty innovation, with winners to be revealed at a black-tie ceremony at London’s Grosvenor House on 23 October. The event will once again be hosted by television star Jenni Falconer, marking her third year at the helm
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