Is 'mix-it-yourself' the next big beauty trend?

Published: 25-Jan-2016
Skin Care Retail

Experts from Sephora and Deciem discuss the implications of putting the consumer in control

You need to be a subscriber to read this article.
Click here to find out more.

It’s safe to say the trend for personalisation isn’t moving on any time soon. On the contrary, a new sub-trend is emerging for dropper products that put consumers in greater control of their skin care and colour needs.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Louis Vuitton Moet Hennessy
  • Deciem
See more

You may also like

Finance

Sephora’s ambitious plan to open 20 UK stores by 2027

Read more
The LVMH-owned retailer’s Global President and CEO, Guillaume Motte, wants to ramp up Sephora’s UK expansion plans to challenge established players

Trending Articles

  1. The Ordinary co-founder Nicola Kilner to cede Deciem CEO role Kilner will step down as CEO at the end of the year, but will remain as co-founder and continue to be involved
  2. Drunk Elephant initiates voluntary product recall in the US The skin care brand said there was an isolated ingredient mix-up between preservatives and surfactants during production
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business Picks: 7 beauty launches out now Cosmetics Business rounds up the hottest launches in November, including a new Kayali fragrance launch and new dry shampoo from Biotech brand K18
  4. Phlur and Rhode crowned 2024’s biggest brands by search growth The Cosmetify report on beauty’s dominant brands put Summer Fridays in third place
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    90s fragrance revival to help TikTok deliver ‘record-breaking Christmas sales’ Black Friday is predicted to deliver triple-digit growth on the platform, thanks in part to demand for nineties fragrances and viral make-up items

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

Finance

Sephora’s ambitious plan to open 20 UK stores by 2027

The LVMH-owned retailer’s Global President and CEO, Guillaume Motte, wants to ramp up Sephora’s UK expansion plans to challenge established players
Retail

Benefit launches first-ever virtual 3D shopping experience

To mark its upcoming pop-up in London, the make-up brand’s online immersive experience ‘The Benemart’ has launched in the UK, US, Germany and France
Retail

Sephora reveals November opening date for new UK store

The 4,593sqft space in Kent is the LVMH-owned beauty retailer’s seventh in the country
Finance

Sephora sets its sights on Liverpool for eighth UK store

The LVMH-owned beauty giant is accelerating its retail expansion across the UK, with a new unit opening at Liverpool One next year
Skin Care

Rihanna’s Fenty Beauty to launch in Caribbean

The Barbadian singer announced the expansion of her beauty empire across nine Caribbean islands, including her home country
Hair Care

Rihanna’s Fenty Hair takes up residency at Selfridges Corner Shop

The singer is marking her hair care line’s retail launch at the UK department store with an exclusive pop-up featuring consultations and styling
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: new 8 beauty products to know in August

Cosmetics Business rounds up the hottest launches in August, including Prada and Mugler’s new fragrance additions
Subscribe now