Is 'mix-it-yourself' the next big beauty trend?

Published: 25-Jan-2016
Skin Care Retail

Experts from Sephora and Deciem discuss the implications of putting the consumer in control

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Is 'mix-it-yourself' the next big beauty trend?

It’s safe to say the trend for personalisation isn’t moving on any time soon. On the contrary, a new sub-trend is emerging for dropper products that put consumers in greater control of their skin care and colour needs.

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