Raleigh, NC -- Developing claims in beauty and personal care has long been a fragmented and manual process, spread across email chains, spreadsheets, disconnected workflows, and siloed teams. Marketing, regulatory affairs, and technical functions often work from different sources of truth, leading to delays, duplicated effort, and real compliance risk.
Nobody has solved this end-to-end. Until now.
“A recurring theme in our conversations with brands is the tension between marketing’s need for speed and regulatory’s capacity constraints. The two teams are working toward the same goal, but without a shared system, the process becomes fragmented and slow. ClaimsHub was built to bring those teams into alignment.”
-- Florian Zajic, Co-Founder & COO, IRI-Sys
ClaimsHub is IRI-Sys’ AI-powered claims management platform -- a single shared workspace where marketing, regulatory, and technical teams can substantiate, track, and assess marketing claims globally, in seconds.
The platform is powered by a proprietary claims engine that instantly analyses risk, provides substantiation guidance, assesses compliance against target markets, and searches the entire legal landscape to inform every claim decision.
“What makes the claims engine different is how deeply it connects to actual product data and how it evolves over time. When a team assesses a claim, ClaimsHub can pull directly from our formula management system, grounding the analysis in what’s actually in the formula. And as teams build out their claims on the platform, the claims engine uses that institutional knowledge to inform every new assessment. It’s a fundamentally different approach from anything the industry has had before.”
-- Kishan Babuji, CTO, IRI-Sys