NUBIRAWAVE® is Iberchem’s new smart digital palette, designed to support the creation of tailor-made fragrances with blooming performance while targeting specific emotional benefits, when required. This 2-in-1 digital platform combines blooming diffusion physics with neuroscience insights to help design fragrances that deliver enhanced performance and a longer-lasting sensory experience during use.
We are committed to integrating technology into our creation processes because it enables us to transform our in-house expertise into digital intelligence
This technology has been specifically developed for rinse-off products in both personal care and home care, such as body washes, shampoos, and dishwashing liquids. These applications provide the ideal conditions for the blooming diffusion technology, which is activated by the combination of water, friction, heat, and humidity during use.
Traditional rinse-off products can lose up to 80% of their fragrance during use. By incorporating blooming diffusion technology, fragrance release can be optimised, enhancing both fragrance intensity and longevity throughout the consumer experience, now with superior performance than Iberchem’s previous technology, NeoLift®.
Driving digital innovation in fragrance creation
NUBIRAWAVE® supports fragrance creation by digitally analyzing the physical properties of fragrance ingredients, alongside emotional response data obtained through Iberchem’s neuroscience research programme, WAVEMOTION®. By combining these two datasets, the platform identifies the most suitable ingredients, helping perfumers create fragrances that deliver both enhanced blooming performance and, optionally, targeted emotional benefits.
NUBIRAWAVE® joins Iberchem’s growing portfolio of digital innovation platforms, alongside O-DOOR® and VITA. "We are committed to integrating technology into our creation processes because it enables us to transform our in-house expertise into digital intelligence, giving our perfumers greater flexibility, agility, and data-driven creative guidance," says Manuel Serna, Fragrance Technologies Manager at Iberchem, and responsible for its development.
