With needle-shy consumers looking to replicate the pout-plumping effects of lip fillers with topical products, Rosi Chapman, the founder of Transformulas, explains how her brand developed its Voluptuous LipVolume Plumping Serum formula.
Consumers on the UK market have been increasingly interested in lip plumping serums in recent years, as they seek products that can give them fuller, more hydrated lips without the need for invasive procedures.
Many consumers are wary of undergoing lip filler treatments due to potential side effects and the unnatural look that can sometimes result.
As such, lip plumping serums have become a popular alternative, offering visible results without the risks associated with injectable fillers.
Consumers are also seeking products that are easy to use, hygienic and provide both instant and long term benefits.
As the demand for lip plumping serums continues to grow, there is a need for brands to offer innovative products that can meet the needs of today’s savvy consumers.
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