India's Purplle.com reveals new mobile app traffic data

Published: 15-Jan-2015
Marketing

The app generates 20% of sales

You need to be a subscriber to read this article.
Click here to find out more.

Purplle.com, an Indian online beauty store, has provided some insight into its customer's shopping habits after the launch of its new mobile app.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Marketing

CeraVe scores NBA partnership to educate ‘unparalleled audience’ on skin health

Read more
The L’Oréal-owned beauty brand’s multi-year tie-up will bring product integrations to National Basketball Association (NBA) events, as well as promote skin health to young people

Trending Articles

  1. Boots reveals immersive house party-themed beauty pop-up with ‘scent shower’ The beauty retailer’s three-day activation in London will offer a ‘unique sensorial experience’ to visitors and showcase a range of brands, such as Sacheu and GHD
  2. Burberry Her fragrance taps Olivia Dean as leading 'Lady Lady' The Coty-owned fragrance brand has named the Brit Award nominee as the face of its Her fragrance collection
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    The untold story of… La Roche-Posay’s Anthelios sunscreen The L’Oréal-owned brand reveals how its 39-year-old Anthelios SPF franchise became, and has remained, a category-defining sun care range in Cosmetics Business’ ‘Untold Story’ series
  4. L’Oréal’s Urban Decay partnership with OnlyFans star Ari Kytsya sparks concerns from campaigners The Fawcett Society has said that by including niche creators of adult-only content in make-up campaigns the beauty industry could entice young girls to the platform
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Opinion: What Sephora’s shoppable storefronts mean for content creators and brands With My Sephora Storefront, the LVMH-owned beauty retailer is entering the ‘storefront wars’, but there is not a one-size-fits-all approach for creators, says BrandCycle’s Corinne Travis

Upcoming event

London Packaging Week 2025

15-16 October 2025 | London, UK See all

You may also like

Marketing

CeraVe scores NBA partnership to educate ‘unparalleled audience’ on skin health

The L’Oréal-owned beauty brand’s multi-year tie-up will bring product integrations to National Basketball Association (NBA) events, as well as promote skin health to young people
Colour Cosmetics

e.l.f. Cosmetics invests in animal welfare with new campaign

The cruelty-free cosmetics brand is calling on ‘petfluencers’ for its AI: Animal Intelligence campaign, celebrating the joy, emotional intelligence and individuality brought by our pets
Fragrance

Squishmallows launch fragrance collection inspired by characters

The plush toy brand has teamed up with Blue Meadow Brands to launch a collection of three mood-boosting scents at Ulta, with each fragrance taking influence from the brand’s much-loved characters
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Is AI is making beauty more inclusive?

Tom Spratt, Lead Beauty Client Partner at Pinterest UK, says artificial intelligence (AI) is giving everyone the power to see themselves reflected in the world of beauty. This is how it is, and will continue to, change the game
Retail

A closer look at the 2025 Pure Beauty Awards and what’s in store for attendees

The Pure Beauty Awards return this October to celebrate the best in British beauty innovation, with winners to be revealed at a black-tie ceremony at London’s Grosvenor House on 23 October. The event will once again be hosted by television star Jenni Falconer, marking her third year at the helm
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Bliss drops Gilmore Girls beauty collab targeting millennials and Gen X  in ‘nostalgic nod’

Skin and body care brand Bliss is tapping into nostalgia around the US television series, which celebrates its 25th anniversary this year, and remains beloved as an autumn comfort watch
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

The rise of fragrance-only advent calendars for 2025 – and 5 of the best

This holiday season sees a surge in fragrance-only advent calendars, as beauty brands increasingly lean into scent as the ultimate gift, with curated calendars offering discovery, prestige and more
Subscribe now