Purplle.com, an Indian online beauty store, has provided some insight into its customer's shopping habits after the launch of its new mobile app.
India's Purplle.com reveals new mobile app traffic data
The app generates 20% of sales
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Bare la Terre launches, created in response to the ‘Sephora kids’ drama on TikTok
Read moreThe new brand, aimed at ‘in-betweens’, provides a stripped-back approach to skin care for Gen Alpha, and claims to have been developed to address a core ‘pain point’ of many parents
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L’Oréal Paris taps into cultural zeitgeist with The Devil Wears Prada 2 collaboration
L’Oréal Paris’ campaign with The Devil Wears Prada 2 brings Runway – the fashion magazine at the heart of the upcoming movie – to life in a humorous way, helping the brand to ‘show up in a moment that defines beauty and pop culture’
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