UK exclusive: MAC scraps free lipstick initiative in Back to MAC recycling scheme

By Amanda Pauley 30-Mar-2023

The model, where customers are gifted a free lipstick for bringing make-up empties back to store, is being replaced with the brand’s ‘Impact for Change’ scheme

MAC said it is ending its free lipstick model to

MAC said it is ending its free lipstick model to "evolve" its Back to MAC programme

MAC Cosmetics' is discontinuing its free lipstick in-store recycling initiative this month. 

Until 31 March, customers can receive a free lipstick for every six make-up empties they bring back into a MAC store. 

The Estée Lauder-owned make-up brand said it is ending its complimentary lipstick model to evolve its Back to MAC programme to "have greater action and impact for change".

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“While the Free Lipstick Model will be discontinued, the Back To MAC recycling programme will continue to function as it always has,” Aïda Moudachirou-Rebois, Senior Vice President of MAC Global Marketing, told Cosmetics Business.

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