Wendy Martin, co founder and CEO of Counter Culture Store on stocking sustainable beauty and breaking into new markets in 2023
Counter Culture Store stocks female-founded brands including Bloom & Blossom and BalmistaFounded by Wendy Martin (picture right) and Mark Wisniewski in June 2021, Counter Culture Store has worked to champion female founders in the beauty industry. 
Sustainability is also a core tenant of the company’s ethos, which prides itself on stocking cruelty-free, vegan, plastic-free, waterless and refillable products.
This is supported by the brand's featuring an innovative AI chatbot that enables consumers to negotiate the price they pay on selected products.
In this exclusive Q&A, Wendy Martin, co founder and CEO of Counter Culture Store, reveals her ambitions for the company in 2023. ...
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business