The Vegan Trademark
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Brands that said ‘vegan’ and built consumer trust with third-party certification
With terms like ‘vegan’ and ‘cruelty-free’ gaining popularity, the true meaning of these words has been blurred and is often incorrectly used and interchanged. What do these terms really mean? How can brands prove their vegan claims? And how can shoppers cut through the noise?
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Marketing vegan cosmetics: Are you ready for the biggest months in veganism?
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Consumers demand vegan cosmetics as the global market continues to grow
A vegan lifestyle considers everything a person consumes, from the food they eat to the cosmetics they apply to their skin, and more. Animal welfare and the environmental impact of cosmetics are influencing the standards that vegan consumers expect. There is a surging demand for vegan alternatives that refrain from using animal-derived ingredients and do not involve animal testing
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Colour Cosmetics
Vegan Beauty Takeover USA: The rise of Vegan Beauty in the United States
As veganism has gained popularity around the world and across industries, we have also seen a major growth in the North American vegan cosmetics market, which was valued at $13.5 billion in 2019, and is predicted to reach $21 billion by 2029 with a CAGR growth of 5.52% from 2020 to 2029 [1]