North America is undisputedly the king of personal care with the lion’s share of the market. It is home to more than 2,000 cosmetics manufacturers, comprising 18% of the industry. Why is the continent the trendsetter for cosmetics and what can we expect in the near future?
Currently worth US$78.1bn, the US beauty and personal care market’s retail value is expected to shoot up to $89.5bn by 2019, according to Euromonitor International. Should the sector achieve growth predictions, it will have increased by almost 35% in just ten years.
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