in-cosmetics Latin America returns to Brazil with new programme

Published: 30-May-2018

With the countdown on until in-cosmetics Latin America (19-20 September) returns, space in the halls of Säo Paulo's Expo Center Norte is at a premium with the show already at 98% exhibitor capacity.

The Brazil-based date in the in-cosmetics calendar is stirring up worldwide anticipation, with around a third of booked exhibitors hailing from international countries, including the USA, India, Japan, China, Korea and Switzerland.

The big industry names will be back with companies such as Croda, Ashland, Dow Chemical, Symrise and Evonik all confirmed. Each will showcase their latest raw materials and technological breakthroughs, with Campo Research bringing a selection of exciting new products all the way from Singapore.

One product set to pique the interest of visiting beauty professionals is its Campo Pearl Extract, ideal for enhancing skin products such as moisturisers, whiteners, reparatives and UV protection.

Also hailing from Asia, China-based Fenchem Biotek will come armed with its range of natural products, including Alkyl Polyglucoside. The nonionic surfactant comes from renewable, natural raw materials, such as vegetable oil and starch – ideal to meet rising consumer demand for green solutions.

Helping R&D professionals identify the most exciting active and functional ingredient launches of recent months, the Innovation Zone will be back with an easily-accessible collection of the best products new to market.

Each product in this area will also be entered into the in-cosmetics Innovation Zone Awards, with visitors invited to the ceremony to see which companies walk away with the Gold, Silver and Bronze prizes, as well as the coveted ITEHPEC Innovation Award.

Brand new to the 2018 event, and a guaranteed highlight, will be the new Spotlight On programme. Dedicated areas at the show will focus on various market categories, such as haircare and anti-ageing, with attendees able to test and learn more about functional and active ingredients specifically designed for these formulations.

As well as introducing visitors to the latest developments on the products front, this year's in-cosmetics Latin America will host a wide-ranging education programme.

The Marketing Trends Theatre will see Mintel covering shifting trends in haircare for Brazilian consumers; while Beautystreams will provide a look ahead into beauty colour trends for spring and summer 2019.

Stylus Group will open visitors' eyes (and intrigue their tongues) with the future of flavour in cosmetics and a half-day panel will discuss a range of topical and essential issues from regulations and R&D to fragrances and haircare.

Meanwhile, dozens of Workshops and Technical Seminars will ensure beauty professionals leave the show with a wealth of knowledge and new formulation techniques under their belts.

Daniel Zanetti, Exhibition Director of in-cosmetics Latin America, commented:
"The in-cosmetics brand continues to go from strength to strength and our Latin America instalment is following suit. To be almost at capacity four months out from show highlights the importance of the event in this region and we are excited to make this the best edition yet.

"After three years of recession, industry attention is increasingly gathering on the potential of the LATAM region and in-cosmetics Latin America affords us front row seats to watch this exciting area grow.

Historically, the beauty industry in Brazil accelerates two to three times faster than the national economy, according to João Carlos Basilio, president of the Brazilian Association of Industry of Personal Hygiene, Perfumery and Cosmetics. To that end, we are very excited to see all the best innovations on display at the show this September."

in-cosmetics Latin America returns to Brazil with new programme

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