The self-tan market is evolving, blending innovation and skin care-infused formulations with emerging customisable colour for all skin tones.
Convenience, speed and performance are key, with mists and foams dominating the market share.
The self-tan market – valued at £582.2m, according to Euromonitor International – is expected to grow to £746.3m by 2027 with a CAGR of +4.3%. North America leads with a 45.5% market share, followed by Western Europe (37.3%) and Australasia (7.3%).