Hydration is the hack behind a self-tanning mousse that applies evenly

Published: 30-Jan-2025

Marcia Pinto Souteiro and Aurelie Brunel from THG Labs provide their top tips for creating a self-tanner with glowing results

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The self-tan market is evolving, blending innovation and skin care-infused formulations with emerging customisable colour for all skin tones. 

Convenience, speed and performance are key, with mists and foams dominating the market share.

The self-tan market – valued at £582.2m, according to Euromonitor International – is expected to grow to £746.3m by 2027 with a CAGR of +4.3%. North America leads with a 45.5% market share, followed by Western Europe (37.3%) and Australasia (7.3%).

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