Billion-dollar brand Huda Beauty has chosen London’s Covent Garden, UK, for its first-ever pop-up.
Set to open from 29 November to 26 December, the pop-up is inspired by the brand’s new 18-shade Mercury Retrograde Palette, which features metallic and glitter eyeshadows, and its galactic-themed design.
The interactive shopping experience is expected to stock exclusive products and limited edition accessories, as well as Huda Beauty cult favourites.
Make-up artists will also be on hand to give shoppers tips on which products will suit them.
Commenting on her brand’s debut beauty pop-up, Huda Kattan said: “I have been dying to do a pop-up for ages and I knew the first one had to be in Covent Garden.”
Meanwhile, posting on her website, Kattan added: “You guys know I have been obsessed with London for ages, it really holds a special place in my heart and I literally couldn’t think of a more exciting place to have our first ever pop-up.
“I really wanted this to be super special, so my team and I are pulling out all the stops to make this the most fun and immersive pop-up ever.
“I am so beyond excited to bring our Huda Beauty magic to all of our amazing Huda Beauty family in the UK with a pop-up event like no other.”
Customers can opt to book appointments to visit the store via hudabeauty.com.