How to land a space on-shelf with beauty tech retailer CurrentBody

Published: 15-Jun-2022
Retail

Senior Buyer at the cosmetics device specialist explains why the pandemic has shifted consumer shopping habits and how a beauty brand can grab her attention

You need to be a subscriber to read this article.
Click here to find out more.
How to land a space on-shelf with beauty tech retailer CurrentBody

At the height of lockdown, at-home beauty tools were in high demand with beauty services shut off to consumers.

Purchases of body devices, increased more than five times in Q1 2022 (512%) compared with the same period in 2019 in the UK, and the rush is not over.

Here, Camilla Nolan (pictured), Senior Buyer for beauty device expert CurrentBody, explains what is going to be the next ‘big’ thing in beauty tech and what’s at the top her list when signing a new brand.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Currentbody
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 8 new beauty launches to get ready for summer

Read more
Cosmetics Business has rounded up eight new beauty launches to get you ready for the hot summer months

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    90s fragrance revival to help TikTok deliver ‘record-breaking Christmas sales’ Black Friday is predicted to deliver triple-digit growth on the platform, thanks in part to demand for nineties fragrances and viral make-up items
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    UK exclusive: MAC scraps free lipstick initiative in Back to MAC recycling scheme The model, where customers are gifted a free lipstick for bringing make-up empties back to store, is being replaced with the brand’s ‘Impact for Change’ scheme
  3. The Body Shop appoints CMO and CFO to drive growth post-acquisition Penny Brook and Sally Dowling have joined the British beauty retailer’s executive leadership team, with the aim to bring the company back to its former glory
  4. Liberty's London flagship is getting a Wicked Christmas makeover The British luxury department store will be inspired by the musical film starring Ariana Grande and Cynthia Erivo
  5. The Body Shop unveils global recovery plan with ‘market by market’ comeback The British beauty brand has announced new owners for its Iberian division, which comprises stores across Spain and Portugal

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 8 new beauty launches to get ready for summer

Cosmetics Business has rounded up eight new beauty launches to get you ready for the hot summer months
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 8 new launches to get ready for summer

Cosmetics Business rounds up eight more products out in April, plus a look at James Charles’ debut make-up collection coming this summer
Finance

CurrentBody owners sell majority stake to former The Hut Group execs

The beauty device online retailer is now owned by new venture capital firm eComplete
You need to be a subscriber to read this article.
Click here to find out more.
Finance

Beauty device retailer CurrentBody lands Chinese trade deal

The decision comes after the brand expanded across Europe during 2018
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

90s fragrance revival to help TikTok deliver ‘record-breaking Christmas sales’

Black Friday is predicted to deliver triple-digit growth on the platform, thanks in part to demand for nineties fragrances and viral make-up items
Finance

The Body Shop appoints CMO and CFO to drive growth post-acquisition

Penny Brook and Sally Dowling have joined the British beauty retailer’s executive leadership team, with the aim to bring the company back to its former glory
Finance

Sephora’s ambitious plan to open 20 UK stores by 2027

The LVMH-owned retailer’s Global President and CEO, Guillaume Motte, wants to ramp up Sephora’s UK expansion plans to challenge established players
Subscribe now