Pure Beauty

How to land a deal with online retailer allbeauty

Published: 9-Mar-2020

With more than 600 brands stocked on its website, allbeauty is a one-stop-shop for prestige, artisan, cult and niche cosmetics products and fragrances

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Matt Walker

Matt Walker

With over 14,200 lines currently available on its website, allbeauty is a growing force to be reckoned with in beauty retail.

Recently crowned the most competitively priced retailer, beating big players including Superdrug and Boots, allbeauty prides itself on its wide variety of products, selected to suit all price points and tastes from Alpha H and Jimmy Choo to Max Factor and Olay.

The online seller also takes pride in its high customer service ratings, and ranked No4 in the Which? Best Online Shops Survey in 2019.

Matt Walker is Purchasing Director at allbeauty. Here, he talks to Cosmetics Business about allbeauty's strategy and why pretentious pitches should be left at the door.

How many brands does Allbeauty stock?

In excess of 600 at last count.

What brands have you brought on board this year?

None to date as January and February are always the busiest time of the year for trade shows to identify new target brands. Watch this space over the next few months!

Which brands do you not stock that you would love to work with?

The Ordinary. Although I am not sure

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