Allbeauty has been crowned the most competitively priced retailer, beating big players including Superdrug and Boots.
According to research conducted by beauty comparison site Cosmetify, more than 40% of Allbeauty products were cheaper on average, compared with other retailers.
The site also topped the leaderboard as the best priced retailer for fragrance and skin care.
Speaking to Cosmetics Business, Allbeauty’s Marketing Director, Nicola Lyttle
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