Pure Beauty

How to impress Lookfantastic's New Business Manager

Published: 19-Feb-2021

New Business Manager at Lookfantastic, Lauren Posada, lifts the lid on the brands she wants to stock online and the beauty category she's most excited about in 2021

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Shuttered stores and lockdowns have forced beauty brands to broaden their online presence, and beauty sellers are reaping the rewards.

Sales on online beauty retailer Lookfantastic helped its owner The Hut Group (THG) boost revenues 51% year-on-year for Q4, outperforming its predicted revenue increase by more than 10%.

In this exclusive Q&A, Lookfantastic's New Business Manager, Lauren Posada, tells how the pandemic has influenced the beauty brands it's partnered with and the category she is most excited for in 2021 that isn't self-care.

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