How micro-influencers could boost your next beauty campaign

By Sarah Parsons | Published: 25-Apr-2018
Marketing

With influencer marketing set to reach £7bn by 2020, Cosmetics Business explores how micro is benefiting the many

You need to be a subscriber to read this article.
Click here to find out more.

The beauty industry is downsizing, in marketing terms at least. Once celebrity endorsements reigned supreme, then the superstars of social claimed the crown and now the spotlight is on the underdog – micro-influencers.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • NARS Cosmetics
  • Seen Group
  • Perfect365
See more

You may also like

Colour Cosmetics

NARS signs Ciara, Camila Morrone and Pom Klementieff as ambassadors

Read more
The celebrity trio feature in the Explicit Lipstick campaign to celebrate the make-up brand’s 30th anniversary

Trending Articles

  1. Beauty routine searches spike on Pinterest as autumn draws in A new survey reveals increase in searches for acne, stretch marks and body hair positivity - all up by more than 150%
  2. Lancôme lands singer Olivia Rodrigo as global brand ambassador The 21-year-old Grammy Award-winning artist will star in future campaigns for the L’Oréal-owned beauty brand
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    The battle of the Christmas beauty adverts Christmas adverts have become big business for the beauty industry. But which brands have hit the mark this year with their holiday marketing?
  4. Podcast Q&A: Trade show survival guide Trade shows are as tough as they are rewarding – discover the ultimate tips for making the most of beauty expos from the seasoned veterans on our editorial team
  5. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

Colour Cosmetics

NARS signs Ciara, Camila Morrone and Pom Klementieff as ambassadors

The celebrity trio feature in the Explicit Lipstick campaign to celebrate the make-up brand’s 30th anniversary
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Exclusive: Inclusivity festival Beauty Beat doubles in size for 2023 return

Brand sponsors including NARS and Lancôme have been confirmed for the two-day event focused on furthering conversations for women of colour in beauty
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Why L’Oréal Paris and Rare Beauty are winning at influencer marketing in 2023

Marketing platform Traackr also reveals why underpainting and body mists are set to be the next big beauty trends
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

State of play: why beauty is struggling to break into gaming

Beauty-gaming collaborations have been levelling up, but do these partnerships actually increase sales and help brands reach new audiences?
Marketing

NARS launches digital brand ambassadors inspired by lipstick shades

Avatars Maxine, Chelsea and Sissi are visual representations of the make-up brand’s best-selling Powermatte Lipsticks
Marketing

Brand advice: How to tap into TikTok beauty trends and make them your own

Leveraging TikTok beauty trends can raise your brand’s profile and potentially translate to sales – if viral enough. We explore when it is right to tap into a trend and when it is best to leave it be
Marketing

New platform links brands with beauty nano-creators

Seen Group’s community x seen features 2,000-plus creators across UK and US
Subscribe now