As we approach the tenth Anniversary Anti-Ageing Skin Care Conference, a biennial, industry-focused leading forum for science-driven dialogue on skin ageing, the topic of ‘Systems Biology and Skin Ageing’ is on point.
To continue the conversation, Dr. Katerina Steventon, Scientific Programme Director, speaks to Lisa Payne, Head of Beauty Trends at global trends intelligence business Stylus, about the future of the anti-ageing space.
As ageing becomes part of the wider longevity movement, what does ‘ageing well’ really mean for different consumer groups?
I think ultimately, if we acknowledge that anti-ageing has moved on from what we understood in the past – even ten years ago, going into a shop and buying an anti-ageing cream because you started seeing wrinkles as a mature consumer – that has totally changed.
Now we are in a much more inclusive, nuanced market where anti-ageing has been replaced with well- ageing, reflective of the consumer desire for more positive approaches to the ageing journey.
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