With the global fragrance market predicted to reach $60bn by the end of 2025, AI offers fragrance brands an opportunity to assist with scent creation, optimise formula cost, speed up projects and screen ingredients.
There has been a surge in AI applications at various levels of fragrance journeys.
Unlike public text or image generation, perfume AI has to be trained differently from other language and picture AI models, which is no small feat.
Launched by digital olfaction company Osmo, Generation is a fragrance house powered by olfactory intelligence (OI), a technology that turns data into scent.
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