Zoë Mills
Against a bleak high street backdrop, it's never been more important for brands to keep customers engaged in their in-store offerings - as the rise of digital continues to put it under threat.
But according to Zoë Mills, Retail Analyst for GlobalData, the beauty counter has a number of opportunities to inspire its consumers.
Here, she gives Cosmetics Business examples of who's doing it well and how beauty brands can better engage with shoppers.
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